Do you struggle with:
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No clear go-to-market strategy
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Stagnant or declining sales
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Limited visibility in your sales team activity
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Struggling with consistent sales process
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Unpredictable sales pipeline and forecasting
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Difficulty finding or retaining great salespeople
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No sales win/loss analysis process
Our Mission
To empower your business to reach its full potential by:
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Integrating an experienced, C-suite leader without the cost of a full-time executive
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Deploying methodical processes and tools from the MWC and PGP proprietary playbooks
Services
Build Sales Infrastructure
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Identify your competitive differentiators
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Build and validate your unique sales propositions (“Elevator Pitch”)
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Optimize your sales coverage model
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Document your ideal sales process
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Customize or install your CRM tool
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Define sales goals, quotas, and KPIs
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Design your compensation plan to maximize growth & cost of sales
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Assess & train your sales top talent
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Hire your necessary sales resources
Interim Sales Leadership
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Lead monthly sales meetings
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Conduct one-on-ones with sales reps
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Coach & mentor sales reps
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Manage teams toward goals & quotas
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Review annual performance & submit development plans
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Forecast monthly & quarterly sales
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Hunt for new customers
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Engage with customers
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Coach and negotiate deals
Business Strategy
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Clarify short- and long-term vision
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Determine where & how to compete
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Develop quarterly KPIs to drive accountability
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Identify key business impacting processes
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Surface barriers to achieving vision
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Develop org chart with roles and skills to support execution
Dirk Strubbe
Director, Formlabs
One of Guillaume's standout qualities is his capacity to balance strategic priorities with the day-to-day needs of the team. He is highly skilled at identifying opportunities for improvement and driving results, all while fostering a collaborative and inclusive work environment. His decision-making is data-driven, thoughtful, and always aligned with the broader goals of the organization. We grew our business by 36% percent in 1 year!
Jean-Michel Malbrancq
President, GE Healthcare
In a tough and competitive market, Guillaume was tasked with leading our $200M+ sales efforts and successfully got us back to double-digit growth. He demonstrated strong leadership by building a high-performing team, and implementing strategic initiatives that improved our win rate, price realization and operational efficiency. His ability to grow market share and drive business performance make him a valuable asset to any organization.
Antoine Jomier
CEO, Incepto
Guillaume skillfully crafted a go-to-market plan, leveraged new distribution channels, implemented sales processes, and developed a regional marketing strategy. His efforts have led to immediate and positive sales traction, demonstrating his ability to turn a plan into reality.
About our founder
Guillaume Bailliard
Guillaume is a seasoned executive with over 25 years of experience in global sales and business leadership, spanning from startup to Fortune 500 companies.
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He has a strong track record assessing customer and market needs, driving sales, building high-performing teams, and executing high-impact initiatives.
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A dedicated lifelong learner, Guillaume earned his engineering degree from Georgia Tech and his MBA from Emory University. He is fluent in English, French and Spanish.
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Based in metro Atlanta, Guillaume enjoys a balanced lifestyle with his wife and two daughters. His hobbies include golf, tennis, sailing, kiteboarding, and playing guitar.
Partner with us and let's
Propel your Growth, together!
